Let's talk Static!

When we talk about a "Static" web site what we are talking about is the content and development of the site. This usually means layout and site presentation of the site although uploaded and being viewed from a server actually has no real interaction with the servers database or in some cases scripting.

This type of coding is what was the standard in the late 1990's and even though most of this millennium. Companies would hire "Web Developers" to build not only the look of the site but would have to add the content as well. This would create headaches when site content was in constant need of change. Now this doesn't necessarily mean that all static sites are bad, in fact many companies or individuals still deploy static web sites today. These sites are either simple in design or are flash driven and don't require the interaction of the end user.

If you view the image to your right of this page you will see that on the first half of the diagram it displays how a static site is passed to your web browser (ie. Microsoft Internet Explorer, Mozilla Fire Fox, Apple Safari, Google Chrome, etc).

When is deploying a static website the right choice?

 If you stop and evaluate your needs of the site that you would like to deploy for your company you have to ask yourself a series of questions like:

• Do I want people to interact with my site?
• Do "I" want to update the information of my site? (Important key word as this does not mean through a web developer)
• Do I want to allow users to register to my site?
• Are there any specific scripts or queries that I want to run from my site?
• Do I want to store information in a database?

If you have answered No to "ALL" of these questions then creating a Static website would be the right choice for you.

But, (and this is a BIG but) in a world that is moving more information online, viewers going to your site might be looking for something else. At the very least businesses have found that old information or content leads to a dead site. Repeat viewers help the site flourish and you in return gain exposure but again this only happens when you are able to give your viewers something to come back for. We now live in an instant information world and content is king!

Getting Dynamic!

When we talk about a "Dynamic" web site we are not talking about "®Flash", although flash looks nice and can enhance a site, there usually is no database interaction or ability to index or optimize the content so that search engines can find it. What we are talking about is the ability to deliver a web site that allows your viewers to not only interact with but give you the ability to constantly upload, change and remove information on the fly. 

If you view the image to your right of this page you will see that on the second half of the diagram it displays how a dynamic site is passed to your web browser (ie. Microsoft Internet Explorer, Mozilla Fire Fox, Apple Safari, Google Chrome, etc) after retrieving the script or data from the server and or database.
Perfect examples of Dynamic sites are:

• Digg.com (Social Content Sharing)
• Facebook (Social Network)
• Blogger.com (Blog)
• MySpace.com (Social Network)
• C-Net.com (Content and Information with User Input)
• MSNBC.com (Content and Information News Site)
• Whitehouse.gov (Content and Information with Blog)

 E.S. Technical Solutions is your solution to creating sites that are built with the end user in mind. We develop and deliver sites that will allow your business to grow and flourish. Click Here to view our Web Design Solutions Page...